ToolGuyd is giving Lauren, the site founder's younger cousin, a larger editorial role, drawing on her media, marketing and management experience to take on the deeper tool and brand stories the site has not had time to pursue.
Lauren is not new to the work. She has helped with ToolGuyd's coverage at three Milwaukee Pipeline events and at DeWalt's Black & Yellow event a few months ago, largely handling social media content while the founder concentrated on questions, deeper dives and product testing. The arrangement began informally: before her first assignment, Lauren had attended a marketing conference where a DeWalt speaker presented, and when another pair of hands was needed for Pipeline coverage, Milwaukee approved an additional ticket for her first media event.
Since then her involvement has grown beyond event support into strategy, management and execution, the founder writes. She is currently moonlighting for the site, and her contributions are described as already having a meaningful impact, including helping turn long-standing ideas into concrete plans.
The timing reflects pressure on media outlets as AI reshapes publishing and programming work. The founder says he remains in what he calls full panic mode over the industry's direction, but that the site now has a focused plan, and he points to 2027 for a fuller account of the stories in development. Readers can expect more of Lauren's work on the site and considerably more of it on social media.