Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign, presenting the book as a gift for stationery enthusiasts, collectors and design lovers.
The campaign will run through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. It celebrates the brands, personalities and stories that sustain interest in stationery.
Gift sales at London events
The push follows sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events highlighted the book’s appeal as a present, with customers buying copies for friends, family and fellow stationery enthusiasts.
Leonard-Morgan said the encouraging part was how many people saw the book as a gift for someone else. He noted that many people know someone who has a favourite fountain pen, treasures a particular notebook or finds it hard to resist a stationery shop, and said the book gathers the stories behind the brands those readers love.
Brands invited to take part
The Christmas campaign invites the 100 brands featured in the book to mark their inclusion through their own social-media channels and customer communications. The aim is to extend awareness of the book among stationery enthusiasts around the world.
Richard Webb, publisher at Narrative Media, said stationery inspires considerable affection and loyalty. He described the book’s breadth as particularly distinctive, covering six centuries of ingenuity, entrepreneurship and design, and said the campaign gives featured brands a chance to share their own stories with customers and followers.
First edition details
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the book’s website.