Gifts & Crafts

John Jones steps down as Bira president as Karen Forret takes over

The Philip Morris & Son managing partner completes two years in the role, with Wilkies' Karen Forret succeeding him at Bira's AGM.

Amina El-SayedNovember 10, 20265 min read0 views

A conceptual illustration of a warm-lit independent shop counter and high street at dusk, with a relay baton suggesting a leadership handover.

John Jones, managing partner of Hereford retailer Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing his two-year term.

Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, took over the role at Bira’s AGM this month. Bira works with more than 6,000 independent retailers across the UK.

Jones described serving as president as a huge honour. He said the past two years had been challenging for independent retailers and stressed Bira’s importance in helping them achieve collectively what they could not do individually.

He identified the launch of the Bira Forum as his proudest achievement. The forum gives members a space to discuss issues, share challenges and access advice.

Despite the pressures on the independent retail sector, Jones said he remained optimistic about the high street’s future. People value the sense of place and community it provides, he added, along with the knowledge and service that independent retailers offer. He called for genuine business rates reform and an overhaul of planning rules to help the high street thrive.

Jones also emphasised the need to adapt. Philip Morris & Son is 180 years old, he noted, but the business today in no way resembles its original form. In his view, evolving is the key to surviving and thriving.

Bira CEO Andrew Goodacre thanked Jones for his contribution and praised his leadership during a tough period for independent retail. He described the forum as a lasting part of Jones’s legacy. Jones will remain involved with Bira as Forret takes on the role.