Dreame Technology has launched the Pocket Cake High-Speed Hair Dryer, a compact styling tool aimed at fast drying, everyday styling and travel. The product builds on Dreame’s earlier Pocket hair dryer and combines high airflow, intelligent temperature control and a foldable body.
At the centre of the design is a 110,000rpm brushless motor that Dreame says can generate airflow speeds of up to 70m/s. The company links that output to shorter drying times within a compact, travel-friendly format. The dryer also uses an NTC temperature-control system that monitors temperature 500 times per second and automatically adjusts heat output. Dreame says the system is designed to maintain a consistent drying temperature and limit excessive heat exposure.
Pocket Cake is specified with 350 million negative ions/cm³. Dreame says the ion output is intended to reduce static and flyaways and to leave hair looking smoother and more polished after styling.
The dryer has a 180-degree foldable design that collapses into what Dreame describes as a phone-sized shape for storage and transport. It weighs less than 450 grams and supports 220–240V. Dreame says it is sized to fit luggage, handbags and bathroom drawers.
Pocket Cake is available in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
Patrick Wang, business director for Dreame Technology Australia and New Zealand, said Australians are increasingly seeking products that fit busy lifestyles without compromising performance. “Pocket Cake delivers professional-level drying performance in a compact design, making it ideal for everyday styling, travel and life on the go,” he said. Wang added that the launch also underlined Dreame’s presence in beauty and personal care and its aim to meet consumer needs.
The Pocket Cake High-Speed Hair Dryer is available now online through Harvey Norman, JB Hi-Fi and Dreame’s website. Harvey Norman and JB Hi-Fi will carry it in stores from mid-November. It is priced at RRP $299 and comes with a styling nozzle and storage bag.